Thursday, October 1, 2009 Press Release: Sun & Earth Remarks


Oct 01, 2009 09:00 ET

Consumer Packaged Goods Manufacturers Take Control of Product Sampling Campaigns on

Manufacturers Selling Through Platform Can Now Execute Their Own Sampling Campaigns to Maximize Advertising Accountability and Consumer Value

MIDDLETON, WI--(Marketwire - October 1, 2009) - today announced a first-of-its-kind digital sampling program that allows consumer packaged goods (CPG) manufacturers to control the entire product sampling process -- from defining a specific target audience to converting delivered samples into ongoing sales. The sampling program is the first of many advertising programs to be launched within the platform, and represents one of the ways in which CPG manufacturers are using to directly connect with their end consumers and gain greater accountability from their advertising.

"Sampling has traditionally been a hit-or-miss use of our advertising dollars because of the difficulties in measuring who received a sample and whether the sample resulted in a sale," said John Mullins, president and CEO of Sun & Earth, an all-natural, non-toxic cleaning products company. "Using the platform, we can now leverage a rich set of data to pinpoint which consumers receive our samples, make it easy for those consumers to buy the product from us, and precisely measure whether the campaign is actually working. It's a great way for us to treat our customers as individuals and make sure we are spending our advertising dollars wisely."

Product samples under the program are specially packaged within boxes and shipped free to the customer's door as part of standard deliveries. "Both large and small manufacturers now have the ability to bring their product sample right into the homes of specific users," said Brian Wiegand, CEO and co-founder of "The manufacturer gets an engaged user, and the consumer gets a new product that is directly relevant to his or her life. It's a win-win that is dramatically better than the traditional method of blasting out a mountain of untargeted samples to an undefined audience and guessing whether the samples had any impact."

"By using the platform to deliver product samples, we've been able to eliminate the guesswork from our sampling efforts, and more directly connect with the consumers we want to reach in a way they find valuable," said Jeff Carducci, national sales director of derma e, a maker of skin care products. "For the first time, we can confidently measure whether our samples are reaching the right people and result in increased sales and brand loyalty."

Alice is celebrating the launch of its free sampling program with a special consumer campaign. Beginning now through October 31, consumers may find an iPod shuffle, Flip video camera, free movie rentals and more in their Alice box, in addition to targeted free product samples.

The sampling program is available to Consumer Packaged Goods manufacturers now at

About is a new online retail platform that better connects manufacturers and consumers in the giant consumer packaged goods (CPG) market. The company's shared industry platform enables CPG manufacturers to sell goods direct to consumer and gain an immediate direct response capability for all of their marketing and advertising spending. Co-founders Brian Wiegand and Mark McGuire have an entrepreneur track record that includes three previous start-up successes: (sold to Wolters-Kluwer in 2001), (sold to Corporation Services Corporation in 2007), and (sold to Microsoft Corporation in 2007).

Big Ideas for a Small Planet Viewing Party

Sun & Earth's Sundance Channel Celebration held at Earth Mart on Tuesday, September 29th from 7:00 p.m. - 9:00 p.m. was a blast! Friends and family gathered at the eco-minded retail store in Phoenixville, PA to watch the world premiere. An energy star-rated, flat screen TV on loan from Best Buy, was the perfect way to view the Big Ideas for a Small Planet's episode entitled Companies featuring our socially and environmentally-responsible company.

We'd like to thank those (employees, family, friends, neighbors, Sunny Seven, supply partners, customers, etc.) who attended the function. And a special thanks to Earth Mart in Phoenixville, PA for providing such a great location (it's an awesome, eco-smart store) along with amazing support in organizing the event.

Photos courtesy of @modbetty,

Friday, September 4, 2009

Rain Water Barrels

Who: Our empty, 55-gallon drums are available to Friends of Sun & Earth who want to build-their-own Rainwater Barrels. This is a great way to re-purpose our material containers!

What: The empty drum (along with other necessary accessories) is used to collect and store rainwater to reduce the need for fresh, clean, drinking water to soak your garden. NOTE: We do not clean these barrels. We do not sell accessories, but these cool places do:

How: The drum is typically placed at a rain downspout to harvest rain. This is a great, eco-smart project for DIY'rs. When raised off the ground, the rainwater barrel performs best because of its hose attachment. You can water just about anything in your yard!

Where: We do not ship these barrels. Friends are able to pick them up at our facility (221 King Manor Drive, King of Prussia, PA 19406). Please contact us 1-2 days before to let us know that you are coming.

When: Pick-up times are Monday through Friday from 8 a.m. - 5 p.m.

Thursday, September 3, 2009

Sun & Earth's September Stimulus Package: Part One

Buy (1) "On the Spot" Instant Stain Remover Pen,

Get (1) FREE!

Part One of our September Stimulus Package starts with a great money-saving opportunity...a spectacular BOGO on our customer-favorite Stain Pen! Yes, you are reading this correctly. We are offering a Buy (1), Get (1) FREE on our "On the Spot" Instant Stain Remover Pen.

What a perfect time of year to offer the Stain Pen. With the kids going back to school, your college or high school student can easily carry one with them to quickly and safely clean-up any of those accidental spills. It's perfect for removing fresh stains.

VALUE - $3.49

Sun & Earth "On the Spot Instant Stain Pen" is formulated with natural enzymes to attack and loosen stains and dirt in fabrics on contact. It's safe to use on clothing, draperies, and furniture and will not discolor fabrics. "On the Spot" effectively cleans even the toughest stains - greasy food, blood, pet stains, tea, coffee, red wine, chocolate, tomato, and grass.

Sun & Earth's Stimulus Package: Part Two

Spend $40.00, Get (1) FREE 2-pack of

4 oz. Concentrated All Purpose Cleaner REFILL bottles!

This is a great item with which to continue our Stimulus Package. When your order reaches $40.00, (1) FREE 2-pack of our very popular, eco-minded 4 oz. Concentrated All Purpose Cleaner REFILL bottles will automatically drop into your cart.

VALUE - $7.00

Directions: Carefully empty the 4 oz. REFILL contents into an empty 22 oz. Sun & Earth All Purpose Cleaner spray bottle. Very slowly fill with regular tap water until the liquid is about 1 inch from the top of the bottle. Replace the spray trigger securely. If foaming occurs, wait until product settles before continuing to fill bottle. Gently shake to blend. Just like our "ready to use" our Concentrated Refill works amazingly!

The Final Part of our September Stimulus Package

Spend $75.00, Get (3) FREE 50 oz. Ultra Laundry Detergent!
What a huge money saver! Once you purchase $75.00 worth of valuable Sun & Earth products, (3) bottles of 50 oz. Ultra Laundry Detergent will be added to your box when your order is packed. Your cart will show (1) bottle but, when we pack your order you will get (3) bottles. This is a wonderful special with each bottle retailing for $6.59.

VALUE - $19.77

Don't Forget to Set Your Television Reminder

Who: Friends of Sun & Earth

What: Sun & Earth will be featured in an episode of Sundance Channel's Hit Series Big Ideas for a Small Planet.

When: September 22nd at 8:00 p.m. EDT.

Where: Camera crews were at our plant for nearly 12-hours last October to obtain enough footage for the segment. We have not seen the episode we're really excited!

Why: Sun & Earth was nominated by a local organization and approved by the producers to be a part of this eco-cool episode.

Things to Check Out

Our informative blogs at:

Our fun-filled, interactive, and fun Factory Tours are FREE.

Repurpose our empty 55-gallon drums and build-your-own Rainwater Barrels.

Our REFILL Stations.

Monday, August 24, 2009

Sun & Earth Red Carpet Extravaganza

Sun & Earth will be featured on Sundance Channel's Big Ideas For a Small Planet airing at 8:00 p.m. EDT on September 22nd. To celebrate this exciting occasion, Sun & Earth is hosting a Factory Tour/Red Carpet Event that morning/afternoon (September 22nd). In addition to the interactive, educational, and fun facility visit, a delicious, nutritious lunch will be provided courtesy of Whole Foods Market in Devon, PA. The amazing picnic includes fresh fruit salad, tastey skyr, an assortment of beverages as well as fun activities/games for children (and yes, adults). Come join the celebration with Sun & Earth and Whole Foods Market!

Who: Welcomed guests. Space is limited. Reserve your seat today.

What: Red Carpet Event/Factory Tour.

When: September 22nd from 10:00 a.m. to 2:00 p.m.

Where: Located at 221 King Manor Drive, King of Prussia, PA 19406.

How: Contact Lynn Campbell at to reserve your space.
For more information about our Factory Tours, check out a recent e-Newsletter Blog post.

Special thanks to Sun & Earth's Red Carpet Event/Factory Tour sponsor Whole Foods Market - Devon, PA.

Tuesday, August 18, 2009

Sunny 7 Reviews Sun & Earth Microfiber Mop and "On the Spot" Instant Stain Remover Pen

@MrsMoNJ of reviews our Sun & Earth's Microfiber Mop. Sun & Earth's Microfiber Mop is an effective tool for maintaining your hard floor surfaces. Unlike other mops that just push the dirt and dust around our mop actually picks up and traps the dirt and dust.

@MamaJoss of reviews our Sun & Earth's Instant Stain Remover Pen. Click on the link to see the review. Sun & Earth's On the Spot Instant Stain Remover is formulated with natural enzymes to attack and loosen stains and dirt in fabrics on contact. Safe to use on clothing, draperies, furniture and will not discolor fabrics.

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Friday, August 7, 2009

Sun & Earth All Purpose Cleaner in Parenting Magazine

Sun & Earth All Purpose Cleaner was the "hands-down winner" of natural cleaners says Parenting Magazine. It "tackled grease and dirt better than any other natural products we tried."
Adriann Finkler, from Toledo, OH says "I especially like that it doesn't leave a filmy residue I have to go over again, which saves me time."

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Sunny Seven Hosts Giveaway

Sun & Earth's Sunny Seven will host an awesome Giveaway of Sun & Earth products on August 7, 2009 to celebrate their recent exciting digital media campaign launch on August 3rd. Each of the Sunny Seven bloggers will offer (1) Sun & Earth "Customer Favorites" Sampler Packs which includes:

(1) Sun & Earth On the Spot Instant Stain Remover Pen
(1) Sun & Earth 4 oz. All Purpose Cleaner
(1) Sun & Earth 4 oz. 2x Laundry Detergent
(1) Sun & Earth 4 oz. Xtra Concentrated Dish Liquid

For details, read the Sunny Seven blogs, follow them on twitter, and check out their facebook pages. It's easy. Follow their simple instructions to enter their Giveaways and win!

Sunny Seven blogs and twitter follow links:















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Monday, August 3, 2009

Sun & Earth's August Back-to-School Specials


Buy (1) 50 oz. Laundry Detergent

Get (1) 50 oz. Laundry Detergent FREE

I know it's hard to believe, but we are offering this BOGO again because you all loved it in January. So, for every bottle of 50 oz. Sun & Earth Laundry Detergent you buy for $6.59, you will receive (1) 50 oz. Laundry Detergent FREE!

Due to the expected demand for BOGO Laundry Detergent we are limiting each order to purchasing (2) cases or (12) bottles. Including the FREE bottles/cases the total limit per order is (4) cases or (24) bottles.

Thank you, Lynn


Five Energy Saving Tips

The following tips are easy and will help the environment:

1. Clean or replace air filters on your air conditioning unit at least once a month.

2. Keep your thermostat higher in summer and lower in winter.

3. Lower the thermostat on your water heater to 120°.

4. Turn down or shut off your water heater when you will be away for an extended period.

5. Turn off lights even when leaving a room for a short time.

Look for more energy savig tips next month!


FREE Reward Items

for August

Get (1) FREE 25 oz. Ultra Dish Liquid

Buy $40.00 worth of Sun & Earth products and you will automatically receive (1) FREE 25oz Ultra Dish Liquid:

VALUE $4.09


Get (1) FREE Reusable Shopping Bag

Spend $75.00 and you will receive our convenient "Reusable" Shopping Bag.

VALUE $8.00

Sun & Earth's "Reusable" Folding Shopping Bag is lightweight and easy-to-carry. Take it with you everytime you go shopping, whether it's the grocery store or the mall. When folded, our shopping bag has a pocket to hold your shopping list and coupons!

I am excited about your specials and am ready to order!

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Sun & Earth Launches Sunny Seven Digital Media Campaign

For Immediate Release
August 3, 2009

King of Prussia, PASun & Earth, a natural cleaning products solution company, is excited to announce the of it’s Sunny Seven Digital Media Campaign. The Sunny Seven consist of [seven] talented, influential bloggers who reside around the Greater Philadelphia Region. These creative, knowledgeable entrepreneurs will support the company’s consumer education/understanding efforts by commenting on their first hand experience of company events and products (e.g. Factory Tours, new/ existing/in-development products). “The key to the campaign’s success is our [Sunny Seven] team’s imagination. The Sunny Seven will identify and consider refreshingly-new approaches to current digital marketing practices. In order to gain a more in-depth understanding of our socially and environmentally responsible company, the Sunny Seven will visit our manufacturing plant in King of Prussia and are invited to periodically work-out-of our offices there.” Says John Mullins, Sun & Earth’s President & CEO. These gifted bloggers will host Giveaways of Sun & Earth products, conduct Reviews, and respond to follower questions/inquiries – all with no direct-compensation from Sun & Earth. You will easily recognize one of the Sunny Seven Bloggers by their unique badge (as seen above) on their blog. The Sunny Seven:








About Sun & Earth:

After years of watching and listening to advertisements claiming that petro-chemicals with unpronounceable names were the best way to clean a house, Sun & Earth set out to prove that products using natural ingredients could do the job just as well or even better! After extensive research, our team formulated cleaners made from plant-based, renewable resources. We continue to develop and manufacture natural products for people sensitive to the harsh chemicals found in most brands. With much support from satisfied customers who told their friends and family about us, Sun & Earth is now a leading provider of natural, safe, non-toxic cleaning products.

No Performance Compromise - Our cleaning products work as well as, or better than, national brands at removing grease, dirt, stains, and odors.

Safeguarding Your Family's Health - All of our cleaning products are free of petroleum-based ingredients, chlorine, phosphates, dyes and perfumes which leave behind residues that could be harmful to your family (especially children) and pet's health.

Non-Toxic and Earth-Friendly - We use the latest technology to create cleaning agents from plant, fruit, and vegetable oils that are non-toxic to your family and pets and safe for the environment.

For more information on Sun & Earth:
Lynn Campbell


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Thursday, July 30, 2009

Sun & Earth on Sundance Channel Award Winning Eco Series "Big Ideas For A Small Planet"

For Immediate Release

New York, NY – June 21, 2009 – Sundance Channel will premiere season three of the award-winning original eco-series “Big Ideas for a Small Planet” beginning August 4th, 2009 at 8:00pm e/p. The 13-part series airs as part of THE GREEN, Sundance Channel’s weekly primetime destination devoted to environmental programming. The series is produced by Scout Productions.

Big Ideas for a Small Planet, the seminal documentary series on Sundance Channel and one of the first programs developed for THE GREEN, continues to be on the forefront of the discovery and discussion of green design, innovation, and process. Each week, a different green theme comes into focus through the work of three specific forward-thinking innovators -- from scientists to product and fashion designers; from entrepreneurs to first-time inventors -- inspiring audiences to incorporate green thinking and practices into all facets of their daily lives. It asks audiences to imagine a world in which we eat, build, and raise our children green, but this season it expands its scope to address communities, animals, and art, as well as sports, music, and greener ways to relax.

Catch Sun & Earth on Tuesday, September 22 at 8:00 p.m. EDT

Episode 8: Companies. Historically, business has profited by taking from the earth. Can we imagine a world where earth profits from business? Ideas include green-powered paper, eco-food business and green cleaning. Featuring Bill Quigg and David Quigg of Grays Harbor Paper, Joel Makower, Simran Sethi, Josh Dorfman, Michael Gordon and Vaughn Lazar of Pizza Fusion, and John Mullins of Sun & Earth.

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Thursday, July 23, 2009

Sun & Earth REFILL Stations

Don't Recycle...Reuse and Refill!

Sun & Earth ( is excited to announce the introduction of it's environmentally-friendly natural Fabric Care Center with 2x Laundry Detergent Refill Station. This 2' x 2' unit is easy-to-install and operate. It's the right choice for your eco-conscious, value-driven consumers.

Simply unscrew the black top, pour in Sun & Earth natural cleaning products, replace the top, and let your customers reap the rewards! The childproof, press-and-hold automatic safety valve cleanly dispenses Sun & Earth cleaners while preventing unintended flow and undesirable waste. Cost per ounce optimization is realized while showing customers your continued efforts towards sustainability. Consumers will love paying less per ounce. "Back Room" storage and high-valued floor space are more efficiently utilized because of the unit's compact dimensions. At checkout, the product (in a dedicated bottle) is weighed using a specific PLU code.

Enjoy the eco-smart, ergonomic design and easy-to-use fill nozzle resulting in a memorable interaction. Reusing bottles and caps is the next step in our evolving greener culture. Realizing the valuable savings (pay by the ounce) and recognizing the environmental impact will bring customers back to Sun & Earth REFILL Stations everytime.

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Tuesday, July 21, 2009

Sun & Earth's Create a Facebook Ad Contest

Entry Rules and Regulations

To enter, post the ad entry on facebook ( under Sun & Earth’s Group Page, Fan Page, or Sun AndEarth page. To be eligible, the ad must include content about Sun & Earth ( (products, philosophy, history, etc.). Each entry must contain: (1) title of 25 characters or less; (1) image that will be reduced to approximately 3/4" x 3/4"; and (1) body of ad consisting of 135 characters or less. Entries with multiple facebook "Likes" and/or "Comments" will be voted on by Sun & Earth (considering originality, eye-catching quality, content, and utilization of ad space) to determine the contest winner. The winning ad will be used in Sun & Earth's digital media campaign on for four consecutive weeks. In addition to having the "bragging rights" of being published, the contest winner will receive (1) FREE Sun & Earth Sampler Pack! So make sure to tell your friends to "Like" your entry and comment on your ad once it's posted. Show us how creative you are.

Below is a sample of a targeted S&E ad on [The spacing between lines is more compressed in the actual ad.]

Peace of Mind


Tired of the headaches from

your spray cleaner? Sun &

Earth - natural ingredients,

non-toxic, safe around

children and pets.

1. Anyone 18 years of age or older is eligible, with the exception of employees of Sun & Earth and their families.
2. Entry must be posted to either Sun & Earth’s Group Page, Fan Page, or Sun AndEarth page on
3. Entries must be posted no later than August 31, 2009 to be eligible for prizes.
4. Prize winners will be notified by September 15, 2009.
5. The decision of Sun & Earth will be final.

6. All entries will become property of Sun & Earth, Inc.
7. If your entry is selected by Sun & Earth as a winning posting, you will give exclusive rights to Sun & Earth to use your name and the posting in connection with the competition and/or secondary use. You also certify that you hold the rights to grant such permission. Winning entries will be used in connection with the Sun & Earth Contest and will include no formal credits.
8. Contestants forfeit entry usage rights should Sun & Earth be approached with any commercial opportunities related to a submitted entry or image.
9. All reasonable care will be taken in handling digital files, but Sun & Earth, Inc. will not assume any responsibility for their loss or damage.
10. Offer void where prohibited.
11. Taxes, if any, on prizes are the sole responsibility of the prizewinner.
12. Failure to comply with and accept all of the preceding rules will disqualify any entry.

Friday, July 17, 2009

Sun & Earth Factory Tours

Sun & Earth is a 20-year old socially and environmentally-responsible natural cleaning products developer, manufacturer, and distributor based in King of Prussia, PA. The company distributes a full-line of natural cleaners through its retail partners (both brick and mortar AND online). Customers who want the convenience of at-home delivery or who are unable to purchase from their favorite, local grocery store are able to buy direct from Local residents (or those working nearby) are also able to purchase Sun & Earth products directly from the plant.
What: Sun & Earth offers fun-filled, educational, interactive factory tours FREE to the general public and public/private organizations. The one hour visit is full of interesting sights, unique sounds, and helpful infomation.
When: Large and small tour groups are encouraged to schedule their visits by e-mailing Tours are conducted Monday thru Friday beginning at 10:00 a.m. and ending at 3:30 p.m. Special arrangements/considerations should be communicated in advance in order to accomodate all guests.
Where: Located 20 minutes west of Center City Philadelphia, the King of Prussia, PA plant is conveniently located near the PA Turnpike, Route 476 (Blue Route), Route 202, and Route 76 (Schuylkill Expressway).
How: The site visit consists of four educational, interactive stations. Upon arrival, visitors are greeted by Sun & Earth's President and CEO John Mullins who provides a brief overview of the tour schedule. Next, larger groups are broken into sub-groups (if necessary) in order to maintain a "closeness-feel" during the entire tour.
Station One: Visitors decorate then add soil and seeds to their seed pots while learning about plant life. The emphasis is on the environment and what people are able to do preserve and protect it.

Station Two: Guests decorate their empty 22 oz Sun & Earth All Purpose Cleaner bottles. Children (and adults) are able to create colorful designs on their bottles. At this station, John discusses the natural ingredients (like coconut oil and orange oil) used in Sun & Earth products

Station Three: Attendees are introduced to the process of blending/mixing different ingredients together to obtain the end result...our wonderful natural products.

Station Four: Visiting friends are given the opportunity to observe our manufacturing (filling) process. The beautifully-decorated, empty 22 oz Sun & Earth All Purpose Cleaner bottles are placed on the filling line. Sun & Earth employees operate the line from start to finish. After the bottle is "capped" with a trigger sprayer, the filled container is returned to its proud, new, happy owner.
Why: Continuing our philosophy of full disclosure, Sun & Earth decided to open its doors to just about anyone (we'd probably let our competition enter if they were nice) to learn about the company, environment, and manufacturing processes.
Recent Visitor's Comments: Check out for a recent visitor's experience.

Tuesday, July 7, 2009

Sun & Earth's July e-Newsletter

FREE 22 oz. All Purpose Cleaner

Purchase $40.00 worth of Sun & Earth products and you will receive FREE (1)22 oz. Sun & Earth All Purpose Cleaner.

That's right! For the month of July, when your total purchase reaches $40.00, you will automatically receive (1) 22 oz. All Purpose Cleaner! VALUE - $4.09


FREE Gallon of All Purpose Cleaner

Spend $75.00 and and you will receive FREE (1) Gallon of our All Purpose Cleaner!

Just what you need to refill your FREE 22 oz. bottle--a full gallon of All Purpose Cleaner. Just in time for cleaning your grill, picnic table, toys and anything else that needs to be spruced-up after the winter. VALUE - $13.00


Sun & Earth Blog

Sun & Earth is proud to announce the creation of Earthheads - a blog created specifically for those interested in local businesses across the U.S. that support environmental sustainability. The blog will contain Sun & Earth’s Small Business Spotlight and will feature businesses that promote eco-smart products or services as well as support other eco-endeavors. July’s Small Business Spotlight is on Big Green Earth Store (BGES) located in Philadelphia, PA. BGES is locally-owned employing local environmentally-focused students. BGES has a great philosophy and some really cool products…read more.

Nominate your favorite eco-friendly small business by e-mailing J. Rotondo at

Or if you are interested in writing for our blog (sorry, we do not offer direct or indirect compensation for writing) e-mail Sarah Frehmoyer at



“Let’s get out of here” screamed a young child just after our President & CEO John Mullins announced to the Plant Tour Group that since our products are safe to use around children…that perhaps…they will now be able to help with the house cleaning.

Live just outside the King of Prussia, PA area? Interested in an interactive, fun-filled, educational Plant Tour of Sun & Earth for your family or group? E-mail J. Rotondo for details. Check out A Box of Chocolates Blog about her (and her children’s) recent Plant Tour.


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